{"id":20321,"date":"2026-02-13T14:44:09","date_gmt":"2026-02-13T13:44:09","guid":{"rendered":"https:\/\/www.microfinanza.com\/?p=20321"},"modified":"2026-02-13T14:56:27","modified_gmt":"2026-02-13T13:56:27","slug":"liberer-le-potentiel-de-croissance-des-entreprises","status":"publish","type":"post","link":"https:\/\/www.microfinanza.com\/fr\/liberer-le-potentiel-de-croissance-des-entreprises\/","title":{"rendered":"Lib\u00e9rer le potentiel de croissance des entreprises"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_image=\u00a0\u00bbhttps:\/\/www.microfinanza.com\/wp-content\/uploads\/2026\/02\/YBI_Investment.jpg\u00a0\u00bb background_position=\u00a0\u00bbcenter_left\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_position_phone=\u00a0\u00bbcenter\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_post_title meta=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbackground\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb360deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(0,0,0,0.5) 40%|rgba(0,0,0,0.5) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(0,0,0,0.5)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb40%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0.5)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.microfinanza.com\/wp-content\/uploads\/2025\/06\/DSC4957-web.jpg\u00a0\u00bb background_position=\u00a0\u00bbcenter_left\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb190px||140px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb473.3px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb68px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; min_height=\u00a0\u00bb72px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Programme d\u2019accompagnement pour les entreprises et start-up dirig\u00e9es par de jeunes entrepreneurs<\/h1>\n<p><\/p>\n<p><span style=\"font-size: large;\"><strong>Investment Readiness Programme \u2013 YBI<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Microfinanza, en collaboration avec <strong>YBI &#8211; Youth Business International<\/strong>, lance une phase pilote de l\u2019<strong>Investment Readiness Programme<\/strong> dans les pays o\u00f9 elle op\u00e8re. Le programme est con\u00e7u pour accompagner jusqu\u2019\u00e0 10 entreprises \u00e0 fort potentiel de croissance dans un parcours structur\u00e9 visant \u00e0 renforcer leur activit\u00e9 et \u00e0 accro\u00eetre leur niveau de pr\u00e9paration \u00e0 l\u2019\u00e9laboration d\u2019une \u00e9ventuelle strat\u00e9gie de financement.<\/p>\n<p>L\u2019objectif est d\u2019aider les entreprises \u00e0 mieux comprendre leur mod\u00e8le \u00e9conomique et leurs besoins financiers, \u00e0 am\u00e9liorer leurs capacit\u00e9s de planification et de communication \u00e0 destination des bailleurs de fonds, et \u00e0 identifier des solutions coh\u00e9rentes avec le stade de d\u00e9veloppement et le profil de risque de l\u2019initiative.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb284.1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Objectifs du programme d\u2019accompagnement<\/strong><\/p>\n<p>L\u2019Investment Readiness Project vise \u00e0 soutenir les entreprises et les start-up dans :<\/p>\n<ul>\n<li>le renforcement de la strat\u00e9gie investissable (<em>investable strategy<\/em>) et du r\u00e9cit\/narratif d\u2019entreprise ;<\/li>\n<li>l\u2019orientation parmi les opportunit\u00e9s de financement les plus adapt\u00e9es (publiques et priv\u00e9es) ;<\/li>\n<li>la r\u00e9duction des risques et l\u2019am\u00e9lioration de la qualit\u00e9 de l\u2019information pour diff\u00e9rents types de capital ;<\/li>\n<li>la pr\u00e9paration \u00e0 la relation avec les bailleurs de fonds : communication, n\u00e9gociation et outils.<\/li>\n<\/ul>\n<p>Une attention particuli\u00e8re est accord\u00e9e aux entreprises dirig\u00e9es par des jeunes et dot\u00e9es d\u2019une mission climatique (<em>climate entrepreneurs<\/em>), qui contribuent \u00e0 l\u2019att\u00e9nuation, \u00e0 l\u2019adaptation ou \u00e0 la r\u00e9silience climatique au moyen de produits, services ou processus innovants.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.microfinanza.com\/wp-content\/uploads\/2026\/02\/BP_YBI.png\u00a0\u00bb title_text=\u00a0\u00bbBP_YBI\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-46px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Ce que propose le parcours<\/strong><\/p>\n<p>Un accompagnement cibl\u00e9 int\u00e9grant des dimensions strat\u00e9giques, financi\u00e8res et de pr\u00e9paration \u00e0 la lev\u00e9e de fonds, notamment :<\/p>\n<ul>\n<li>analyse du mod\u00e8le \u00e9conomique et des principaux leviers \u00e9conomiques et financiers ;<\/li>\n<li>identification du besoin de financement et de son affectation ;<\/li>\n<li>cartographie des instruments et canaux de financement les plus coh\u00e9rents (dette, fonds propres\/equity, subventions, finance mixte\/blended finance) ;<\/li>\n<li>pr\u00e9paration et validation des projections financi\u00e8res et des hypoth\u00e8ses sous-jacentes ;<\/li>\n<li>d\u00e9veloppement des supports de pr\u00e9sentation pour la lev\u00e9e de fonds et organisation de la documentation essentielle ;<\/li>\n<li>pr\u00e9paration \u00e0 la n\u00e9gociation : logique des <em>term sheets<\/em>, attentes des investisseurs, <em>due diligence<\/em> ;<\/li>\n<li>mod\u00e8les d\u2019analyse et de projection du <em>funding gap<\/em> et du flux de tr\u00e9sorerie (<em>cash flow<\/em>).<\/li>\n<\/ul>\n<p>Le parcours pr\u00e9voit de 2 \u00e0 4 sessions en ligne.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>\u00c0 qui s\u2019adresse le programme<\/strong><\/p>\n<ul>\n<li>entreprises et start-up dirig\u00e9es par de jeunes entrepreneurs ;<\/li>\n<li>activit\u00e9s pr\u00e9sentant un potentiel de croissance et un besoin de ressources financi\u00e8res \u00e0 court ou moyen terme ;<\/li>\n<li>entreprises souhaitant se renforcer et \u00eatre mieux pr\u00e9par\u00e9es \u00e0 s\u2019adresser aux banques, investisseurs ou organismes financeurs avec une strat\u00e9gie de croissance ;<\/li>\n<li>entreprises ayant un impact environnemental\/climatique clair.<\/li>\n<\/ul>\n<p>Il n\u2019y a pas de limites g\u00e9ographiques.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbQuote\u00a0\u00bb module_class=\u00a0\u00bbquote\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_color=\u00a0\u00bb#D6D6D6&Prime; custom_margin=\u00a0\u00bb-1px|||||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb animation_delay=\u00a0\u00bb100ms\u00a0\u00bb border_color_all=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-size: medium; color: #000000;\"><strong>CONTACT: Matteo SOLIVO<\/strong> <a href=\"mailto:matteo.solivo@microfinanza.com\">matteo.solivo@microfinanza.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb284.1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|2px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>R\u00e9sultats d\u2019apprentissage<\/strong><\/p>\n<p>\u00c0 l\u2019issue du programme, les entrepreneurs devraient \u00eatre en mesure de :<\/p>\n<ol>\n<li><strong>\u00c9valuer les types de capital disponibles<\/strong> pour leur activit\u00e9 et analyser les implications des diff\u00e9rents instruments (dette, fonds propres\/equity, subventions, hybrides) sur l\u2019entreprise.<\/li>\n<li><strong>Produire des projections financi\u00e8res<\/strong> fond\u00e9es sur des hypoth\u00e8ses raisonnables et \u00eatre pr\u00eats \u00e0 les d\u00e9fendre en r\u00e9pondant aux questions et objections des bailleurs de fonds\/investisseurs.<\/li>\n<li><strong>\u00c9laborer une demande d\u2019investissement claire<\/strong>, en pr\u00e9cisant le montant de capital n\u00e9cessaire, son utilisation et les r\u00e9sultats qu\u2019elle permettra d\u2019atteindre.<\/li>\n<li><strong>D\u00e9velopper et affiner des supports de lev\u00e9e de fonds<\/strong>, tels qu\u2019un m\u00e9morandum d\u2019investissement et un <em>pitch deck<\/em>, et constituer une <em>data room<\/em> avec les documents et registres essentiels de l\u2019entreprise.<\/li>\n<li><strong>Distinguer les motivations et attentes des diff\u00e9rents apporteurs de capital<\/strong> et adapter la demande et la pr\u00e9sentation aux diff\u00e9rents publics d\u2019investisseurs\/financeurs.<\/li>\n<li><strong>Constituer une liste de financeurs et d\u2019investisseurs potentiels \u00e0 contacter<\/strong>, coh\u00e9rente avec le secteur, le stade de d\u00e9veloppement et le besoin de financement.<\/li>\n<li>Comprendre les \u00e9tapes n\u00e9cessaires pour \u00e9valuer un <strong>term sheet<\/strong> et mener \u00e0 bien les processus de due diligence.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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Youth Business International, lance une phase pilote de l\u2019Investment Readiness Programme dans les pays o\u00f9 elle op\u00e8re. Le programme est con\u00e7u pour accompagner jusqu\u2019\u00e0 10 entreprises \u00e0 fort potentiel de croissance dans un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-20321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/posts\/20321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/comments?post=20321"}],"version-history":[{"count":0,"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/posts\/20321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/media\/20310"}],"wp:attachment":[{"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/media?parent=20321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/categories?post=20321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microfinanza.com\/fr\/wp-json\/wp\/v2\/tags?post=20321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}